Digital marketing: Marketing Mastery in 6 Weeks
Welcome to the Upwyse Marketing Mastery in 6 Weeks, where you don’t just learn marketing, you do marketing.
Your 6-Weeks Path to Digital Marketing Mastery
Learn to plan, execute, and optimize marketing campaigns across digital channels to grow businesses and brands effectively.
Master Multi-Channel Marketing
Gain hands-on experience in SEO, PPC, email, and social media marketing to create integrated campaigns that deliver results.
Learn from Industry Experts
Work closely with marketing professionals who will guide you through real-world projects and campaign strategies.
Career Growth & Job Assistance
Get support for portfolio building, interview prep, and connecting with top companies seeking digital marketing talent.
Who Should Join?
Anyone curious about how brands grow online
Limited Spots Available
* Seats filling faster than usual
Aspiring marketers who want hands-on skills, not just theory
Students and freshers looking for career-ready training
Entrepreneurs & freelancers who want to grow with digital
Core Capabilities You’ll Master
We’ll teach you how to turn ideas into campaigns that speak to people, grow businesses, and bring brands to life online.
Search engine optimisation
Social media marketing
Email marketing
Content marketing
Google analytics
Google search ads
AI tools
Video marketing
Your 6-Month Digital Marketing Journey
A hands-on program structured in 5 practical modules designed to help you build production-ready mobile apps.
Digital Marketing Basics & Strategy
- Introduction to Digital Marketing & Its Scope
- Traditional vs. Digital Marketing
- Building a Digital Strategy for Brands
- Overview of Key Channels: SEO, SEM, Social Media, Email, Content
- Case Studies: How Brands Use Digital Effectively
Website & SEO Optimization
- Understanding Website Structure & UX for Marketers
- Introduction to WordPress & Landing Page Builders
- SEO Basics: Keywords, Meta Tags, Sitemaps, Robots.txt
- On-Page SEO: Titles, URLs, Headers, Internal Linking
- Off-Page SEO: Backlinks, Guest Posting, Forums
- Tools: Google Search Console, Ubersuggest
Search & Performance Marketing
- Google Ads: Search, Display, Video Campaigns
- Bidding Strategies, Quality Score, Ad Extensions
- Google Merchant Center & Shopping Ads
- Meta Ads (Facebook & Instagram): Campaign Setup, Targeting, Creative Strategy
- Retargeting & Conversion Tracking
- Tools: Google Keyword Planner, Meta Business Suite, AdSpy
Social Media & Content Marketing
- Social Media Platforms: Strategy per Platform (IG, FB, LinkedIn, X)
- Content Planning: Calendars, Hashtag Research, Visual Design
- Writing for Web & Social: Copywriting Basics
- Influencer & Community Marketing
- Canva for Visuals, Buffer & Hootsuite for Scheduling
- Tools: Notion for Planning, Grammarly, ChatGPT for Content Ideas
Email, Automation & Analytics
- Email Marketing: Lists, Segmentation, CTAs
- Tools: Mailchimp, Sendinblue, ConvertKit
- Marketing Automation Basics
- Web Analytics: Google Analytics
- A/B Testing Basics
Projects, Career Prep & Certification
- Build a Brand Strategy & Social Campaign from Scratch
- SEO Audit & Google Ads Mock Campaign
- Create a Landing Page & Email Funnel
- Analytics Report Presentation
- Resume Building for Marketing Roles
- Mock Interviews, Freelancing Tips & Client Pitches
- Prep for Google Ads & HubSpot Certifications
What You’ll Get:
Upon completing this program, you will be equipped with these industry-ready digital marketing skills
6 weeks of expert-led, offline training is also available
Career mentorship & resume enhancement
FREE internship & project-based certification
Community support, peer collaboration & live feedback
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